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About Rooted

Getting Back to Our Roots

Rooted for Life

Rooted is a philosophy dedicated to a simpler way of living that brings nature, humanity and health back into alignment. At Rooted everything we do is centered around a belief that pure ingredients promote a healthy lifestyle. We carry this belief into our line of hemp CBD products and our partnerships with family-owned farms.

Getting Back to Our Roots
Every Rooted product is formulated based on full spectrum hemp CBD oil sourced from small family-owned farms in the Piedmont area of North Carolina. We carefully selected these farmers to grow hemp for Rooted because of their deep history with the land and their commitment to organic growing methods. Across the county family farms are being replaced by large industrial agri-businesses. At Rooted we believe in revitalizing the generational family farm and we are dedicated to working with small farmers to support this vision.

Taking Your Health into Your Hands
Healthy lifestyle supporting products should be . . . healthy. That’s why Rooted’s products are derived from natural hemp oil grown using organic methods, contain only synthetic-free ingredients and are packaged in USDA approved food-safe materials. Our hand-crafted line of CBD lip balm, lotion, capsules and tinctures is 100% traceable from farm to shelf.

What is CBD?

CBD (or cannabidiol) is a naturally occurring non-psychoactive component of the cannabis plant that has been associated with health outcomes such as pain relief, anti-anxiety and anti-inflammation. The CBD oil used in Rooted’s line of products is derived from hemp plants (< 0.3% THC) grown on American farms. Full spectrum CBD oil maintains the molecular integrity of the plant, preserving the synergistic benefits (aka “the entourage effect”) of the natural cannabinoid and terpene profiles. Most CBD companies use imported CBD isolate which strips the minor cannabinoids that enable the entourage effect.

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